Minnesota Timberwolves
Junior Pack
KIDS IMITATE THOSE THEY ADMIRE.
The Problem:
The Timberwolves is behind other sports leagues in terms of connecting with kids, as most already have well established Kid Clubs. We want to connect with the younger generation (ages 2-12) to create lifelong fans.
The Ask:
Put together a campaign to target families within the allowed advertising radius of the Minnesota Timberwolves, aiming to hit 3,000 sign ups for the new Kids Club during the Wolves season.
Lead The North. Bring The Pack.
Inspired by Heroes. Becoming Your Own.
Campaign Book
includes:
Executive Summary
SWOT Analysis
Competitive Audit
Target Consumer
Demographic Analysis
Psychographic Analysis
Behavioral Analysis
Key Themes
Marketing Communication Strategy
Creative Concepts
Consumer Journey Map
Media Strategy Overview
Paid Media Plan
Earned & Owned Media Plans
