Netflix Social Campaign
Goal: Increase brand loyalty among Gen Z
This will increase brand loyalty among Gen Z because Halloween is a nostalgic and exciting time for many of them, and watching these movies through Netflix will cause them to keep their subscription and return to Netflix as a place that they feel connected to.
Trendspotting: Social Engagement/brand personaility
According to the 2025 Sprout Social Index, it’s important for brands to engage and interact with their audience (Social Sprout, 2025). Netflix currently does very little of this.
For this campaign, we are going to lean into that trend by interacting more with our audience, such as creating polls on Instagram where they can vote on which movies they are most excited for.
Halloween push
Every day for the month of October, we will be featuring a horror / Halloween-themed movie that Netflix offers. The movies will be a mix of classics, new, and family-friendly films.
This will be effective because during the month of October, people will be looking for horror and Halloween movies, so the campaign will pull in the people looking for those films. Featuring a new movie every day will allow the audience to check in daily, causing Netflix to become a part of their October routine.
Similar post everyday in October
Have followers vote on IG story
Declare movie winner on Halloween
Designation on Netflix homepage as Community favorite
Influencer campaign with Emma Chamberlin to spark excitement for Netflix’s new show/movie. After a long day, Netflix is the ultimate way to unwind, and Emma Chamberlain’s relatable style makes binge-watching feel seen.